PROPOSAL
for Pamela Nauda Clark
What I’m Seeing
You’ve written a lot of really good material! And way more than most people ever get down on paper.
So, as we chatted about, the work here isn’t the writing. It’s sorting, choosing, and building a home for it. That sorting is mine to do, so you get finished pages to react to instead of getting lost in the building yourself.
After reading through everything, two versions of the site have presented themselves out of that, and the difference is really about how much you want to say on each page.
The Choice
Most of your clients arrive with your name already in hand and then they look you up. What they’re deciding when they land on your website is whether you’re the right person for them.
And that can happen in one of two ways!
They recognize themselves
They sit inside it
Neither is more correct. Just different sites! A quick side-by-side first, and then more details about each after. We’re looking at either a shorter, site (Focused) or a longer site (In-Depth).
Side by Side
Focused Site
In-Depth Site
Mostly preserved & polished seamlessly
8–12 weeks
$6,000
$10,000
Focused suits you if...
Focused suits you if you’d rather say less and say it well. People arrive already holding your name, so the site doesn’t have to convince anyone from scratch. It does have to help the right person feel certain and give everyone else an easy way to decide you’re not for them. Six pages also means fewer decisions to make and a site that’s live faster.
In-Depth suits you if...
In-depth suits you if want to preserve the long-form writing you’ve done. Some of what you’ve drafted works precisely because it is long form! The over-functioning material builds line by line until someone feels described, as does the Menopause page. Shortened, both survive, though that certain something might be lost. Twelve pages also lets each part of your practice stand on its own, which matters if you’re building toward something wider than a full caseload: a group, a workshop, a book.
The Focused Site
Home
The first thing someone sees when they look you up. Your name, your credentials, and the framing that speaks to everyone who might be reading, not just one kind of client.
About Pamela
Built around your story, along with your training and license
Brave Love
Work With Me
Who I Work With
Contact
The In-Depth Site
Home
About Pamela
Brave Love
as above.
Work With Me
Three pages
Individual Therapy
Coaching
Couples
Who I Work With
Four pages
The Ones Who Hold It All Together
For the person who runs everything and is quietly worn down by it. This is the strong page that goes line by line until someone recognizes their own life in it.
The Ones Who Feel It All
Menopause & Midlife
For the woman in the middle of a change no one prepared her for. Your non-medicalized take — not a symptom list, but a new season in life to experience and learn from.
For Men
FAQs
Contact
Included either way
Content strategy
Content shaping
A wordmark and brand system
Design and build
Two rounds of revisions per page
Investment
Focused Site
$6,000
Payment Plan
In-Depth Site
$10,000
Payment Plan
(6 monthly payments of $1667)
After Care
Care Plans: $50/mo (optional but recommended)
Your site needs to be updated regularly. Some people don’t mind managing this themselves, but others just simply don’t remember or don’t want to. A site that is not updated can be hacked more easily than an updated one, so updates ARE important! But, on top of the time, sometimes when updates are made, it can break parts of the site.
With a Care Plan, once a month I login and update all plugins and WordPress, clean up spam and the database, and fix anything that’s not working.
And if something happens to your site? I’m there to help fix it, usually the same day.
See the full list of what’s included here. With all new sites, 6 months are included free!
SCHEDULE
Start Time: Early September
End Time: October/November depending.
I’d want to launch before Thanksgiving!
The dates above are approximate – we may be able to finish more quickly! Or additions may push the launch date out further
The faster you get back to me, the faster I can turn things around for you.
I also know you’re busy – and things take time. Don’t rush just to be done!
CONTRACT DETAILS
The above pricing is effective through a start date of December 2026.
If a contract is not signed by that time, and you would still like to work with me, another proposal will be drawn up at current rates.
Accepted payment forms include personal checks via mail or all major credit cards through Freshbooks or Paypal.
Next Steps
Would you like to work with me?
I’d like to work with you!
To accept the proposal, please select the option that works best for you below.
Once you accept the proposal, I’ll send you a contract detailing what we’ve agreed upon, written in as little legalese as possible. Then, I will invoice you for the deposit.
Payment must be received before work begins – either in full or one monthly installment.
Of course, if you have questions, please ask!
Either use the form below or send me an email. Here’s hoping we get to work together!
