WEB PROPOSAL
for Shannon Kennedy
SK Real Estate is Shannon Kennedy’s newest project, along with her right-hand boss lady, Marta Zaboluieva.
SK Real Estate needs its logo refined and its brand defined. We’ll be working together on creating tech stacks for both the marketing side of the business and the listing side. And I’ll be the go-between on the website as a design consultant to help you get the site that you want.
Details
Stacks
STEP 1
First, let’s put together your stacks!
We’ll make two lists: what you need for marketing for the business and what you need for listings. Then we’ll lay out what services/people to use for each.
Logo
STEP 2
Next, let’s work on your logo!
- Do you mostly want to keep it as is? (If yes, we can do this work within the retainer below. If we are redesigning, I’ll get you a separate quote for logo design)
- What changes would you like to see?
- I want to add in a monogram submark – it’s going to come in handy!
Branding
STEP 3
Then, we’ll get to work on other branding:
- Email signature block
- Marketing Emails
- Sign (if it needs edits)
- Paper Collateral: brochures, postcards, property brochures, listing packets, signage (This will probably be on-going on an as needed basis.)
Website
STEP 4
Simultaneously, we’ll be working on the website. We’ll start with the list below:
- We’ll look at the portfolio on Luxury Presence and choose two we like and WHY.
- Perhaps controversial, but I don’t think that property search should be the main thing people see on your website! They are coming to find out about YOU. Some of the LP websites do this and I think it works well and differentiates you.
- We’ll need a strong header – I like the video clips on Kumara’s of her walking through properties. I think it could be really cool if your photographer could shoot you walking through 10 rooms or so in different houses and different styles, and then that could be the header of your site.
- Do you have testimonials? We definitely want to include them if you do!
- Are you going to write a blog?
Please note that changes to the scope of the project can be made at any time, but additional charges may apply.
RATES
Retainer Packages
Do you see an ongoing relationship for us past this initial build-up phase?
If yes, a retainer or block of hours is great way to save room in my schedule! (3-month minimum)
Collaborator
$1000/mo
We work side-by-side to keep your brand clear, consistent, and aligned.
- 8 hours of design + consulting time (averages 2 hours a week)
- Priority 3-day turnaround (not including weekends)
- Up to 2 hours rollover into the next 30 days
- Hourly rate discount – beyond 8 hours is $140/hour
Strategic Partner
$1500/mo
We plan and create together — design and strategy aligned for impact.
- 12 hours of design + consulting time (averages 3 hours a week)
- Priority 2-day turnaround (not including weekends)
- Up to 4 hours rollover into the next 30 days
- Hourly rate discount – beyond 12 hours is $130/hour
Creative Director
$2000/mo
- 16 hours of design + consulting time (averages 4 hours a week)
- Priority 2-day turnaround
- Scheduled Weekend Work Included!
- Priority day – choose a day of the week and we work together for 4 hours that day
- Up to 6 hours rollover into the next 30 days
- Hourly rate discount – beyond 16 hours is $120/hour
RATES
Hourly Blocks
Alternatively, you can purchase a chunk of time of front – that way, we are not limited up front in what needs doing!
10 Hours
$1500/mo
20 Hours
$2800/mo
30 Hours
$4000/mo
Please note that changes to the scope of the project can be made at any time, but additional charges may apply.
Next Steps
Would you like to work with me?
I’d like to work with you!
To accept the proposal, please select the options that work best for you below.
Once you accept the proposal, I’ll send you a contract detailing what we’ve agreed upon, written in as little legalese as possible. Then, I will invoice you for the deposit.
Of course, if you have questions, please ask!
Either use the form below or send me an email.Here’s hoping we get to work together!
